Developing an e-commerce site takes both time and expertise. Here are 5 tools a brand must use for e-commerce; email marketing, pay-per click (PPC), SEO, content marketing and social media marketing. So why are these channels important?
1.Email Marketing
Email marketing is an effective and classic marketing tool that can be reached directly to the customers. Email marketing is usually done using 3rd party partners and authorized data. You can also track the events received after sending an e-mail to a recipient. (opening mail, click, etc.) The results of email marketing are reliable because they are based on real data. But still, caution is required when choosing a 3rd party partner.
2.Pay-Per Click (PPC)
Pay per click covers the types of ads that are paid by cost per click. For this advertising model, 2 big companies stand out in the world; one is Google and the other is Facebook. Google has gained great attention by allowing advertising on the large search network. Small to medium businesses have to strategize their keyword if they don’t want to get lost in this big area. Otherwise, they will lose money. Google also offers detailed targeting options as it knows people’s interests well.
One of Facebook’s strongest points is that the ad can be viewed as organic content. Also Facebook’s; It is a great advantage to have detailed information about millions of people with Facebook, Instagram, Whatsapp and Messenger applications.
Both digital channels are very important for this advertising model. With a good strategy, you can get very good returns both locally and globally.
3.SEO
SEO allows websites to be higher in organic search results. It is one of the most important points for the e-commerce site. E-commerce site should be continuously worked with SEO experts both during and after construction. 16% of the sales on e-commerce sites are realized through organic searches.
4.Content Marketing
Content marketing is one of the necessary tools for SEO. However, it is not correct to limit content marketing to SEO only. With content marketing, you can ensure that your real customers and potential customers to connect with you. This will increase your customers’ lifetime value.
5.Social Media Marketing
Social media is a very good way to communicate with both real customers and potential customers. While gaining new customers with professional management of social media accounts, it allows customers to choose the same brand again.